The Personal Touch Campaign
The Personal Touch campaign was launched by AntiCoagulation Europe (ACE), the Atrial Fibrillation Association (AFA), and Roche on the 28th June 2011 in London with Kate Garraway, TV presenter and Strictly Come Dancing star, who has close relatives on long-term warfarin.
The campaign calls for more of the 1.2 million people on warfarin to be given access to self-monitoring - currently fewer than 2 per cent are self-monitoring in the UK, despite the fact that it has been shown to cut the risk of death by nearly two-fifths and more than halve the risk of strokes.
Self-monitoring may be suitable for up to half of the people taking long term warfarin with conditions including atrial fibrillation, mechanical heart valves, deep vein thrombosis and pulmonary embolism. Warfarin patients who would like to self-monitor should talk to their healthcare professional. To find out more about patient self-monitoring and the CoaguChek® XS meter, either call 0808 100 7666, visit www.coaguchek.co.uk or log on to CoaguChek® Academy (Roche’s new e-learning tool) at www.coaguchekacademy.com
Posted in: Campaigns